Have you ever watched something that made you see your hometown through fresh eyes? That’s exactly what happens when you experience “Down a Norfolk Road” – the new video that’s capturing hearts across our county and beyond.
What started as a tourism project has become something much more meaningful. Thanks to a partnership between Ontario’s Southwest Regional Tourism Organization and Norfolk County Economic Development, we invited Norfolk’s own award-winning documentary filmmaker Daryl Granger and local songwriter-musician Chris Rait to tell our story. But here’s what makes it special: they didn’t create a commercial. They created a reflection of who we are.
Watch the Release Cut of the video: https://youtu.be/mjMyOnVuFrQ
Real People, Real Norfolk
Daryl Granger brought his documentary filmmaker’s eye to our community, handpicking moments and places that showcase what makes Norfolk authentic. No actors, no scripts – just genuine encounters with the people and businesses that make our county unique. From farm stands to festivals, main streets to back roads, the video captures the Norfolk we all know and love.
The soundtrack deserves its own applause. Seven talented Norfolk musicians gathered at a local studio to record Chris Rait’s original song. Think about that – every note, every harmony comes from right here in Norfolk. When you hear that music, you’re hearing our neighbours, our friends, our community singing about the place we call home.
The Response Says It All
When the video premiered at the 185th Norfolk County Fair opening ceremonies (with Daryl himself as host) you could feel the pride in the crowd. Within two weeks, the video had over 52,000 views and 400+ shares on Facebook, all organically. No paid promotion, just Norfolk folks saying, “This is us, and we want to share it.”
Watch the Extended Director’s Cut of the video: https://youtu.be/VChFeX6RMzE
For local businesses, these numbers translate into real opportunity. Every share extends our reach to potential visitors who might never have considered Norfolk as a destination. When residents become enthusiastic ambassadors for their community, that’s the most authentic marketing any business could hope for.
Building on What Makes Us Strong
In these times when many folks are rediscovering local treasures and planning staycations, this video couldn’t be more timely. It reminds us of all the incredible experiences available right here. That family looking for a weekend adventure? That couple seeking a romantic getaway? They don’t need to travel far.
More than Marketing
What makes “Down a Norfolk Road” remarkable is how it serves double duty. It aims to attract visitors who will support our local economy, fill our restaurants, stay in our accommodations, and shop in our stores. But it also reminds us why we chose to live, work, and build our businesses here.
For business owners, this video is a tool you can share with pride. Include it in your social media, show it to customers, use it to remind people that supporting your business means supporting a community worth celebrating.
For residents, it’s a three-minute reminder of why Norfolk is special and why our local businesses deserve our support. Every familiar face and beloved location represents the fabric of our community.
“Down a Norfolk Road” proves that the best stories aren’t manufactured – they’re discovered. And Norfolk’s story, told with honesty and heart, is one worth sharing. Whether you’re a business owner looking to attract customers or a resident who loves this place, this video belongs to all of us.
Share it. Celebrate it. Live it – right here on our Norfolk County roads.